?BUILDING YOUR LIST: HOW TO GET OPT IN LEADS
Wouldn't it be magical if you didn't have to go chasing after customers, and instead they came knocking on your door for a change? It may seem like a fantasy, but there are ways you can accomplish such a feat, and you don't need magical powers to do it. All it takes is a little strategic planning a bit of ?big picture? thinking, and you can increase your sales without knocking on doors, making cold calls, or sending spam emails to prospects who probably don't want to hear from you anyway.
How can you get started on this mystical journey to marketing freedom? Just follow these steps.
Step#1: Stop being in such a hurry
Marketing is a marathon, not a sprint. Have you heard that one before? It's because it's true. It's hard to stop your natural impulses to try and fulfill your needs RIGHT NOW, but do your best. There are better ways to gain loyal customers than one time quick fixes. Sure, making a few calls might land you a few new contacts. You might even make a few sales on the spot. But it won't do much to help you build relationships with your customers. In fact, you might annoy more people than you'll impress.
The key to getting customers who search you out is to establish trust with them. You have to build a relationship with your target audience, and doing so takes time. Just like you can?t rush love, it?s also true that rushing a consumer/provider relationship is also a bad idea. Both could land you with a few hurt feelings and possibly some shed tears along the way.
So how do you build a relationship with these people you?ve never even met? The Internet has made this easier than business owners of past generations might have imagined. Back in the olden days, business owners had to actually talk to their customers. Can you imagine that? They?d become involved in their communities, network, and establish solid relationships with the people they met through those efforts. Can you imagine? At least you don?t have to do that, right?
Nowadays, this same concept is being used via social networking sites, blogs, and other online means of communication. It?s not quite the same as face to face conversation and a firm handshake, but it?s the best many businesses can do. This is especially true for those who sell to customers all over the world.
There are many things to be learned from the way sales professionals of yesteryear did things, however. You still have to be personable. You still have to ask questions, network, and get to know your customers on a deeper level. The downside to using online methods versus face to face communication is that doing these things actually takes longer. What? You didn?t think you were getting off easy, did you?
Think about it. When you meet someone face to face, you have non-verbal cues into their personality and attitude. You know how sometimes you meet someone and right off the bat you don?t like them? It?s because you?re picking up on cues in their body language and mannerisms. In Internetland, customers don?t have this advantage. All they get to see of you is your text, pictures, and videos. And let?s face it, you can tweak, alter, and redo those things until you portray yourself exactly as you see fit, whether it?s real or not. That means customers need a bit more wooing before they?re ready to open their hearts, and their wallets, to you.
How do you go about doing that? Talk to them. Give them some valuable information on your blog. Give them something free, no strings attached. Ask them how your products could be improved. Accept criticism with an open mind, and respond to complaints cordially and in a timely manner. You don?t have to move mountains to get people to trust and like you, but you do have to be consistent and professional. Don?t behave like a salesperson when you make a new connection, and don?t inundate your blog readers with posts about your awesome company. People don?t like blowhards in person, and they certainly don?t care for them online.
On that note, old fashioned methods are still viable today. When?s the last time you attended a community event or donated your products to a worthy cause? Nothing ups your street cred like showing people you give a hoot.
Step #2: Make friends with the search engines
Another way you can bring customers to you is by getting the search engines to show you some love. This is done through properly optimizing your website, blog, or social network pages. You probably know by now that doing this requires use of targeted keywords, backlinks, and internal links. You probably also know that your content has to be good, or customers will click away immediately upon finding you.
These two methods work hand in hand. SEO can bring users to your sites, while good content and customer service keep them around long enough to convert them into buyers, or at least into vaguely interested browsers.
Step #3: Whatever you do, do it right
There is no better way to bring in more customers than to please the ones you already have. Word of mouth is just as viable today than it ever was. When you do good work, sell good products, or provide good information, word will get around. People will tell their friends, their moms, and anyone who asks where to get a good insert your product or service here.
This isn?t a hard concept to follow. All it requires on your part is that you do your job, and do it to the best of your ability. Since you started your own business in the field you?re in, it?s a pretty safe bet that you?re good at what you do anyway. Just keep doing that, and the referrals will come your way.
Keep in mind that this principle works both ways. If you do a shoddy job on something, that information will get around even more quickly. Nobody has a problem badmouthing a company with poor customer service. You will be no exception to this rule, so make sure to put your best foot forward no matter how much a person is spending. You never know where your next great referral might come from. They often pop up out of nowhere.
Source: http://www.name.com/blog/startmybiz/2012/10/building-your-list-how-to-get-op-in-leads/
fiat 500 abarth madonna halftime m i a mia super bowl tom coughlin wes welker eli manning
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন