Mar 07, 2013 - 12:47 AM EST ? AAPL: 427.55 (-3.594, -0.83%) | NASDAQ: 3221.14 (-2.99, -0.09%)
?Apple Inc. has held talks with Beats Electronics LLC, the audio technology firm co-founded by influential hip-hop producer Dr Dre and music mogul Jimmy Iovine, on a potential partnership involving Beats? planned music-streaming service,? Poornima Gupta and Ronald Grover report for Reuters, citing ?three people familiar with the situation.??Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats? ?Project Daisy?, a music subscription service the company announced in January but with scant detail, the sources said,? Gupta and Grover report. ?Apple?s Internet products chief Eddy Cue, a key player in setting up its iTunes Music Store, also joined the meeting, at which Cook expressed interest in Daisy?s business model and its rollout plans, although the two did not discuss specifics of a deal, the sources said.?
Gupta and Grover report, ?The meeting between Cook and Iovine, who is also chairman of music company Interscope-Geffen-A&M, was ?informational? and covered a broad range of music-related topics, the sources said? Iovine, a music producer and ?mentor? to contestants on Fox?s ?American Idol? show, has a long association with Apple and was one of the first music industry executives to sign onto what was then Apple?s nascent iTunes initiative, announced in 2001.?
Read more in the full article here.
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