By: Mario Altiery, CFE
President of Upside Group Franchise Consulting
In today?s competitive franchising environment, franchisors need to put their best foot forward when it comes to attracting top franchise prospects. In a struggling economy franchisors are still able to grow; layoffs and uncertainty lead individuals to seek out stability and an environment in which they have more control. However, with the lack of third-party franchise funding, good quality candidates are being spread among thousands of franchise brands. Top franchise candidates end up fighting off suitors like the head cheerleader before prom, so franchisors better make sure they are wearing the best tuxedo available.
A Franchisor?s ?tuxedo? consists of a variety of items; franchise information packets, franchisors websites, Facebook pages, social media messaging, PR marketing, franchise web portal advertisements, and current franchisees. So how does a franchisor ensure they have created top quality franchise materials that represent their brand well? There are six key components to creating a quality image for your franchise brand.
- Internal Research
- External Honesty
- Copy
- Design
- Commitment
- Review/Updating
Read the rest of Mario?s article at the website of The Law Offices of Barry Kurtz. Click here.
Source: http://www.upsidefranchiseconsulting.com/blog/?p=489
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