Fall is a popular time for home renovation projects, as home owners gear up for the holiday season. Design choices and creative ideas abound for today?s renovators, thanks in large part to platforms, such as Pinterest and DIY yourself websites.
One look at Bob Vila?s website will cause an eager renovator to salivate with excitement over the plethora of advice for any and every project under the sun. While perusing these tips, a lightbulb went off in my head: There are striking similarities between a small business and your home? both need constant care and maintenance and can always use an upgrade now and again.
With that in mind, there are three DIY small business marketing tips to be learned from the dean of home renovation and repair:
1. Regular Maintenance is a Must?Many small business folks jump into marketing projects with great gusto in the beginning. They set up a Facebook and Twitter account, they research local advertising, and perhaps even place an article in their local newspaper.
Small business marketing, like home upkeep is an ongoing process. Much like you cannot install a new air conditioning unit and never have a service check; you cannot set up social media accounts and leave them to gather Internet cobwebs. Once you?ve created channels for communication, keep a content marketing schedule to help you manage the process.
Some suggested efforts and frequencies:
- Update your blog at least once a week
- Create a regular press release distribution schedule
- Use your Twitter account to continually share new deals and offers
- Add to your Facebook page twice a week?bonus points if you post something once a day
2.?Open Your Small Business Marketing to New Possibilities?Sometimes moving a wall to open up a room is all it takes to give it a whole new look. Vila says having an open mind about floor plans pays off tenfold for renovation-minded homeowners. The same is true for small business marketing.
Translate this concept into your digital marketing floor plan. Open up the walls of your established efforts by incorporating new ideas, such as:
- Have you only used local advertising to get the word out about your business? Try creating press releases that target your local audience with pertinent news about your business.
- If you?ve shied away from content marketing via social media up until now, take a few minutes to browse through Facebook to see how other small business owners are using the network to boost their results.
- Looking for more ways to create a relationship with customers? Consider inviting the community to publicize their special events at your business or co-sponsor them. Business is all about give and take.
3.?Gut Out the Old and Bring in the New?Is your current marketing plan just not working? A fresh start may be in order, which would call for a complete revamp of your marketing foundation. Vila is a proponent of careful planning before gutting and you should be, as well.
While ?gutting? your old plan, keep the three D?s in mind:
- Decide which tactics worked well for your business. If they are solid staples, keep them in your new plan.
- Determine if you?ve missed an audience and then find ways to attract them through social media.
- Do an overhaul of your content marketing topics. There are multiple ways to stay engaged with consumers and providing fresh, relevant information is at the top of the list.
Not only does Bob Vila offer sound advice, he also lends an enthusiastic spirit of creativity and passion to his projects, which rub off on his followers. You can do the same with your marketing efforts and have your passion for your business and industry rubs off on your customers.
Photo Credit: Riebschlager (Flickr Commons)
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